Web Survey Bibliography
Title Online research: playing to the Web's strengths
Author Yoffie, A. J.
Source Quirk's Marketing Research Review, July 1998
Year 1998
Access date 04.11.2005
Abstract
A company conducted online focus groups to learn about the relationship between its product and GenXers. In addition, the company conducted face-to-face focus groups.
Access/Direct link
Journal Homepage (abstract) / (full text)
Year of publication1998
Bibliographic typeJournal article
Web survey bibliography - Quirk's Marketing Research Review (117)
- A new model for concept evaluation; 2016; Allen, D. R.
- Feature phones no barrier to conducting an effective conjoint study ; 2016; de Rooij, R.; Dossin, R.
- A look at the unique data-gathering process behind the Harvard Impact Study; 2016; Vitale, J.
- Are sliders too slick for surveys?; 2016; Buskirk, T. D.
- Research gamification for quality pharmaceutical stakeholder insights; 2016; Mondry, B.; Fink, L.
- The impact of survey duration on completion rates among Millennial respondents ; 2016; Coates, D.; Bliss, M.; Vivar, X.
- SurveyTester from Knowledge Navigators ; 2016; Macer, T.
- Marrying passive and custom data for effective mobile targeting; 2016; King, K.; Stevens, N.
- Simplifying your mobile solution; 2016; Berry, K.
- How to maximize survey response rates ; 2016; DeVall, R.; Colby, C.
- The impact of gamifying to increase spontaneous awareness; 2015; Cape, P.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- Forget gamification; try writing a humanized survey; 2014; Pettit, A.
- Using respondent tweets to fill in survey gaps; 2014; Murphy, J.
- Hunting for healthy new ideas: Experiences in global online qualitative; 2013; Mabey, M., Ziffer, J.
- Why respondents suffer if you're not mobile-ready; 2013; Knapton, K.
- 4 ways mobile research challenges insights pros; 2013; Rajan, B.
- Thoughts on retrieving information from open-ended questions; 2013; Luyens, S.
- Social media data demands a marriage of high-tech and high-touch; 2013; Waldheim, C., Stevens, N.
- How to make your questionnaire mobile-ready; 2013; Cape, P. J.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Research company spotlight - Mobile surveys; 2012
- Not just playing around; 2012; Ewing, T.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- A beginner's guide to DIY research ; 2012; Cates, T.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- Data Use: Trying to bring the numbers alive ; 2012; Rung, J., Woll, B., Edstrom, C.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekamper, T.
- Panel management in a mixed-mode (Web/mobile) research world ; 2010; Townsend, L.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, Te., Estrin, D.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- Faster than a speeding survey: Part I: Rules of the road for online research with physicians; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- By the Numbers: The pros and cons of sampling modes; 2008; Piekarski, L.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.